Navigating Business Through an Anthropological Lens | Tulsi Menon | TEDxIIITD
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Navigating Business Through an Anthropological Lens | Tulsi Menon | TEDxIIITD
Tulsi Mehrotra Menon talks about employing anthropological practices to see how the brand will fit into people's lives and not how people fit into the brand's ideal. She reasons that using cultural insights and a more human-centric approach can lead to more actionable, marketable solutions. Tulsi Mehrotra Menon was born and brought up in ...
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